“It’s the Conversation, Stupid!” – Social media systems design for open innovation communities

On November 5, the Swedish Open Innovation Forum organized a “Managing Open Innovation Technologies” workshop at Uppsala University, to present and discuss state-of-the-art research insights into open innovation & social media and for authors working on an anthology on this topic to get feedback on their draft chapters. It was a very lively meeting, generating lots of ideas for new research. Concluding, it was clear there’s still a very long way to go for social media to realize their full potential in this domain.

At the workshop, I gave a keynote on social media systems design for open innovation communities:

After that, my good friend and co-author Mark Aakhus (Rutgers University, USA), reflected upon what I said.  Mark wasn’t physically present, but participated from his study at his home in New Jersey, 6000 km away. Of course, I have been in many videoconferencing sessions, but normally these are cumbersome events, requiring lots of high tech, special rooms, microphones, cameras and what not. However, this time none of this was needed. All we used was a Mac and Skype. As Mark was presenting, he was displayed larger-than-life on the main screen using the projector:

Mark Aakhus presenting

Reception was crystal clear, he could hear everything being said, even in the back of the room. Things really got weird after he was finished.  The laptop was left on the table, and Mark’s image removed from the screen when other people used it to present their Powerpoints. However, once in a while, suddenly, the laptop started speaking, as Mark commented on something being said. The funny thing was that we all quickly got used to that situation, looking at and talking to a laptop as if it were a human being. Still, sometimes, Mark/the laptop would suddenly make a sound, and the whole flow of the conversation was disrupted, nobody quite sure what to make of it. A very strange and powerful experience of, literally, “extreme computer-mediated communication”!

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