New publication: “It’s the Conversation, Stupid!” – Social Media Systems Design for Open Innovation Communities

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My joint book chapter with Mark Aakhus, “It’s the Conversation, Stupid!” Social Media Systems Design for Open Innovation Communities was just published in J.E. Lundström et al. (eds.), Managing Open Innovation Technologies, Springer, Berlin. ISBN 978-3-642-31649-4.

Abstract

Open innovation is about crossing boundaries to create networked synergies in/across collaborative communities. Conversations are the lifeblood of communities, building the common ground of shared meanings, beliefs, interests, norms, goals, trust and social capital. A fundamental challenge for open innovation lies in the successful crafting of the social media systems supporting the community conversations. Innovation communities (which are not limited to business interests but also include public and civic organizations and communities) therefore need to continuously make sense of the conversation context of the tools they use. We provide a conceptual lens with which to examine this socio-technical conversation context. We illustrate the use of this lens with a plausible scenario of open innovation in the societal stakeholder networks around climate change research.