On April 25, Social Innovation Meetup #4, organized by Hivos and Kennisland, was held in Amsterdam. Theme: “Exploring Labs for Social Change”. Social innovation labs are very popular as instruments for “changing the system”. However, what actually happens in these labs? How do they help accomplish social change? What’s in “the black box”?
It’s amazing what transformative power Web 2.0 services are increasingly making available to everybody at (almost) no cost. Using Animoto “The End of Slideshows” I just made a professional looking video supported by (Creative Commons)-music out of my collection of 1993 Clayoquot Sound uprising-pics for only US$ 3,- (30 sec videos are even free):
Compare this to the static slideshows “of old”.
Of course, such “fast and furious” MTV-style videos are not always the best choice, but they could play an important role in energizing, for example, youth to participate in community-building campaigns.
Happy Change Year!
I am currently attending an interesting session at the E-Campaigning Forum on digital storytelling. Stories are very powerful ways of motivating people to take action, to reflect on the implications of policies, to make abstract concepts concrete and so on.
In this age of Web 2.0 and user-created multimedia content, the old linear textual technologies for supporting storytelling like discussion forums are being complemented by a multitude of innovtive tools supporting new forms of content, interactivity and user involvement. Here are some telling examples of this new wave of tools. They still need to find their niche in the Internet landscape, but it is already becoming very clear that they provide powerful incentives for people to become more (inter)active and engaged.
- Animoto: automatically generates professionally produced videos using their own patent-pending technology and high-end motion design. Each video is a fully customized orchestration of user-selected images and music. Produced on a widescreen format, Animoto videos have the visual energy of a music video and the emotional impact of a movie trailer.
- Use webcam to record directly to website
- Tag specific moment within video
- Post comments to specific moments within the video
- Have complete control over who sees video
- JibJab: allows one to put one’s face on video and share it.
- SproutBuilder: Sprout is a quick and easy way for beginner and pro users to create living content including websites, widgets, banners, videos, music, photos, RSS feeds, calendars and more.
- Living Cultural Storybases: Nurturing the oral heritage of minority cultures in a digital world.
Good reference source:
- NFP2: what happens when not-for-profits, social media and people meet
I have just received confirmation that I can participate in eCampaigning Forum 2008, to be held at St. Anne’s College, Oxford, on April 10-11. Last year, I attended their social dinner while visiting a friend, and was struck by the nice mix of expertise and friendliness of the participants. I am really excited about being part of that crowd myself this year!
What it is?
“The 2008 eCampaigning Forum brings together e-campaigning practitioners, managers, freelancers, entrepreneurs and bloggers to share the essential and emerging trends and practices in campaigning (advocacy) using interactive media. The experts are the participants and this event ensures those who attend get to spend most of their time engaging with their peers on topics that concern them most.”
This year, the crowd is even larger, with some very interesting people, from organizations including Greenpeace, Amnesty International, Oxfam, Friends of the Earth, Medicins Sans Frontiers, the BBC, and many, many others. What is especially interesting is that these people are among the world’s top experts on using interactive media to get people moving. We are drowning in information, but using the Internet to make people do things is the holy grail many of us are after. I am looking forward to joining the other Internet knights at the Round Table :-)