I have just received confirmation that I can participate in eCampaigning Forum 2008, to be held at St. Anne’s College, Oxford, on April 10-11. Last year, I attended their social dinner while visiting a friend, and was struck by the nice mix of expertise and friendliness of the participants. I am really excited about being part of that crowd myself this year!
What it is?
“The 2008 eCampaigning Forum brings together e-campaigning practitioners, managers, freelancers, entrepreneurs and bloggers to share the essential and emerging trends and practices in campaigning (advocacy) using interactive media. The experts are the participants and this event ensures those who attend get to spend most of their time engaging with their peers on topics that concern them most.”
This year, the crowd is even larger, with some very interesting people, from organizations including Greenpeace, Amnesty International, Oxfam, Friends of the Earth, Medicins Sans Frontiers, the BBC, and many, many others. What is especially interesting is that these people are among the world’s top experts on using interactive media to get people moving. We are drowning in information, but using the Internet to make people do things is the holy grail many of us are after. I am looking forward to joining the other Internet knights at the Round Table 🙂
Yesterday, an interesting symposium was organised in Breda by COLIN (Creative Organisations Linked in Networks) , named “Another Perspective on Design“. Here are some notes I took during the presentations. They are not comprehensive, but should capture some of the highlights.
Speaker: Mary-Ann Schreurs, chairwoman of the working group Design of the Eindhoven city council
Speaker: Conny Bakker, director of consultancy company Info-Eco, co-author of ‘Trespassers, inspirations for eco-efficient design’ and author of ‘Sustainable Technological Development’.
- Info-Eco: helps designers and entrepreneurs choose the most appropriate eco-design strategies for their products and services.
- For example: “peak oil”, oil shortage very soon becoming major problem
- Design can help to achieve hyperefficiency
- e.g. Volkswagen has prototype car using 1 liter of gas per 100 km. Will be on the market in 2010
- Zero emission house using an advanced pipe system.
- Airquarium: inflatable building, can be transported easily, using air as construction material
- XO laptop (One Laptop Per Child). Many efficiency features, needs only 2 W! Rwanda and Uruguay have already bought it, among other nations, positive experiences reported from the field.
- Zooop electrical car can reach 180 km/h, what can we learn for mass car design?
- Nokia Eco Sensor Cell Phone: is charged by body movements of user
Speaker: Thera van Osch, economist and chairwoman of the Association for the Care Economy
- From knowledge economy to experience economy, in which empathy is important
- Does the economy determine design, or can design change the economy?
- Increasing monetization of everything, including design! Not good, inhibiting real innovation!
- We need to develop a paradigm of the caring human being
- Achieve balance between market economy and care economy
- Can sustainable design contribute to the economy in economical , social, and ecological sense?
Speaker: Alex van Dierendonck, O2 Nederland
- User interface design & sustainability: involve the user
- O2: growing network of designers together involved in developing innovative sustainable solutions. O2 Netherlands, the Dutch branch, has been founded in 1993.
- Examples of innovative solutions
- Focus on products doesn’t show the complex processes needed to get there!
- Together doing design sessions is an interesting added value of such a design network.
Speakers: Stella van Himbergen, programme manager DDiD and Robert Nijhout, graphics design specialist who volunteered for the FairMail project
: Dutch Design in Development, couples Dutch designers to small producers in developing countries.
Stimulate sustainable economic development in developing countries.
DDiD supports the whole process, is a matchmaker, works towards realizing fairer social and environmental values.
Aims for unique product development
Municipal waste dump. Many people living and working there in very poor and unhealthy conditions.
FairMail organizes photography courses to the kids, by volunteers from all over the world. The photos are sold as postcards (“cards with perspective”) in Peru and the North, leading to sustainable income for the locals. Revenues are split by local community and the individual photographers. Part of the revenues are used for education and health insurance funds for the whole community. The good thing is it stimulates the economy of everybody, from the individual, through the community to the local economy.
DDiD provided templates and training (in, for instance, Indesign publishing software) to allow them to produce independently. E.g. photo processing training for the FairMail kids.
Good example of “social design” by providing the community with the means to themselves improve their own future.
Issue: how to “train the trainers” in order to scale up the impact of such programmes?